I make a lot of trips to the home improvement store throughout the year. Unfortunately, many of my trips are necessary because I neglected to put an important item in my cart on a previous trip. If only there was a way for the store clerk to prompt to purchase additional items related to those already in my cart. This could simultaneously increase the store’s sales — reducing the risk I purchase items elsewhere — while saving me extra trips to the store. Fortunately for companies running SAP, this feature DOES exist and it is called Cross-Selling. Let’s take a deeper dive.