In an effort to bolster its volume of Windows Phone 8 apps, Microsoft has introduced a web-based front end to help prospective app developers fasttrack their application development. The Windows Phone App Studio offers beginners a selection of templates to hit the ground running. Slightly more experienced users can start from a (nearly) blank slate. Point-and-click setup allows you to link your application with several pre-defined data sources like HTML5, static content, streaming web content, RSS feeds, and Bing content. Application design is as easy as selecting a color pallet and background images from either a selection of delivered options or your own images from your local system or SkyDrive. In the rest of this article, I’ll introduce some of the features and provide some of my impressions.